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In the today s scenario when every one is making their website for internet marketing, it is very important for the website owner to come in the search engine result pages with the various keywords that are related with there services and products . But as you make your new site it will not come in the search engine result pages because of the Google Sand Box System, so you will wait for this time duration in which your site comes out from the google sand box, no defiantly you will not wait, then what will you do, there is no any option for you other then the pay per click, in the pay per click your site will come in the Sponsored search result that is more reliable then any other organic search, here I want to tell you how you can run an effective PPC campaign step by step, means which step you needs to do first then what will be the next.

Step One:: First of all you needs to make a list of that services or products that you are providing to the your clients or customers.

Step Two:: Collect Most search able keywords that are directly related with the your products and services, you can use some tool for this because no one is know what keywords are searching at this time so the keywords analysis tools are more useful in this time.

Step Three:: In this step you needs to make title and description regarding your ads and keywords, here you needs to careful about the title and description, keywords must be come in your ads title and description because when any one search by specific the keywords then your will be display and if your keywords are in the your title and description then that keywords become bold and highlight so this will attract the visitor.

Step Four:: Here you needs to decide where you want to put your ads Top 10 or Top 5, if you want to put your ads in the top 10 then in the initial stage you give minimum bid to put your ads only at the first page only and when you feel that your ads getting more impression and less visitor are coming then you try to put your ads in the top 5 for this you make your keywords bid high.

Step Five:: See your ads in the first seven day s and try to analysis that how many impression are done and how many clicks are happened if you see that the ratio of impression and click is under 5 then you needs to make your keywords more specific means just area and service oriented. Because if you select high search able keywords so your ads will display every time but may be you are not ready to give that services at that time.

Step Six:: Here you needs to become more smart because if you have one keyword “SEO India” then your ads also will come by “SEO Training India” “SEO Books India” etc but you are providing only services not books or training. So here you can add this type of “Negative” keywords that are useless for you and your website.

Step Seven:: There is one more very good facility in the google ad words that you can make more then one keywords oriented ads means if you think that this keyword is more useful and it covers lot of things and one ad could not cover this then you can make some more ads for that particular keyword and google is very smart in the display of these ads according to your keyword. its very good facility in the google

Step Eight:: Here you needs to Do some experiments with the daily budget and bids because every time lot of people are using, adding and deleting the PPC campaign from their side so every time there is much fluctuation in the ads Position, Bids and daily budget so you can not sit idle if you start your PPC campaign (even though it is automatic) it needs lots of human efforts time to time.

Step Nine:: Here you can start analysis about the ads position, Impression and bids of the ad, because if you will analyze your PPC campaign time to time then you will get more benefits, because once you understand the strategy of the CTR, CPC then you will try to reduce the CPC and Increase the CTR, this is the basic theme of the PPC if your CPC is less and CTR is high then you will get more ROI.

Step Ten:: This is the final step here I will suggest you that install google analytics at your website and then start the study of the visitors, and try to know what type of information and services a visitor wants from your website and what you are providing from your website.

Hi My self Ambrish Shrivastava and I welcome your all the comments and suggestions. Thanks

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