Joint Venture With Offline Businesses
There are many advantages doing joint venturing with offline businesses. You could increase your target market by reaching audiences you could not advertise to before. You could get referrals from the offline businesses you joint venture with.
The key to doing joint venture with offline businesses is to find ones that have similar target audience. If you re selling business software, you wouldn t want to joint venture with a store that sells candy. You won t be very successful. You would want to joint venture with an office supply or computer store.
Here are three joint venture deals you could set up:
1. Write a tip booklet relating to your business. Make a deal with an offline store where they give away
your tip booklet to their shoppers with each purchase. The store you pick should attract your targeted audience. The store could have something free to giveaway to attract shoppers and you could have your web site ad in the tip booklet.
2. Make a deal with a computer store to have them display your web site on the computers they display
in their store in exchange for free advertising on your web site or in your e-mail newsletter.
3. Design a printed flyer for your online business. The flyer should include a description of your web site,
e-mail address, web address and any other important information. Make a deal with an offline store for them to include the flyer in each bag of products they sell in exchange for free advertising on your web site.
Once you find a targeted offline business, contact them and present your joint venture proposal. Tell the
business owner the benefits of the joint venture. Tell him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, products and services. Using all three methods above will greater your chance of having a profitable and successful offline joint venture.
By Richard Quek
Get your F-R-E-E Report on Creating Successful Joint ventures with top Internet marketers.
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