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Okay, so as an internet marketing “newbie” everyone worries, too much, about the finer intricacies search engine optimisation.

Granted it s an important subject but it s often over complicated with people talking about “algorithms” and “page rank” which are only really relevant if you want to become an SEO expert. As you re reading “Search Engine Optimisation - Simplified” I m presuming your certainly not one yet.

The other problem is that there are a many big search engines out there, all with different systems as to how they deem your sites relevance to specific search terms, so doing ranking well on Google doesn t necessarily mean you ll get similar results in Yahoo and MSN.

This is why SEO experts can charge a lot for consultation and it s also why you ll probably have been overwhelmed if you ve ever bought a book on SEO promising you results.

Take a step back and clear your head instead consider taking care of the fundamentals –> worry about getting traffic to your site via other sources and SEO will take care of its self.

Specifically seen as the easier your site is for humans to find, the easier it is also for search engine spiders.

Instead just concern yourself with the following

QUANTITY - The more links you have to your website spread over the net, the more chance you will get visitors, search engines too presume this and resultant rankings within the sites should rise in accordance with the amount of links you have out there.

QUALITY - A link to your site on the front page of a very popular site is of good quality, many people can see and click this, the search engine knows this too. This is opposed to your link on a links page that is plastered with hundreds of other links the amount of potential visitors has dramatically reduced.

So you want as many quality links as possible, but poor quality links still count so get them to.

So just think where can you put links to your website so potential visitors can see them because It s the same place the search engines will be looking.

© 2006 Colm O Dwyer -
This article may be freely distributed provided it s kept in it s entirety including all links and text. Modification is prohibited and breach of copyright law. http://www.colmodwyer.com

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