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One of the primary implications of a well-organized / good website, is to keep your visitors in the website. A website is definitely created for a purpose, unless intended for personal use, which is the minority. For example, a portfolio website would want to be visited and it’s content viewed. For companies and internet businesses, your website certainly aims to provide product information, to make sales, or somewhat similar. However, most individuals undoubtly prefer visually captivating designs, so on and so forth. It is undeniable that this causes no harm, but one must put himself/herself in other people’s shoes, as to understand how a visitor to the website might think, do and react. 1 ) Navigation

As I said, a web designer has to learn how to think the way your visitors think.

Situation A : Website with good navigation ( 2-3 hyperlinks to target page ), well planned in terms of placement, and design.

Situation B : Website with poor navigation ( takes forever for the visitor to reach his/her target page ), hard-to-read navigation fonts and poor placement of the navigation buttons/bar.

In Situation A, a visitor will always want to be able to access his/her target page. For example, the individual comes across your website, and is interested in the product sold, but wants to find more information. He/she finds the navigation with no trouble, and enters the particular product information page.

As for Situation B, a visitor stumbles into the website, and would also like to find out more information about the product. Unfortunately, due to bad placement and fanciful font-types, the visitor takes forever, or even fails to find the navigation bar. Even when he/she does so, links to the product information are nowhere to be found, (example : home > about > products > product image > etc…[a few more clicks] > product information ).

Analysis : In both situations, wouldn’t a website with characteristics similar to the Situation A be more rewarding ergo better?

by Sulamita Berrezi

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A few years ago a certain major search engine decided to try something different with regards to organising, linking and ranking pages. It was successful because through development we now have Web 2.0.

What is Web 2.0.? The basic concept of Web 2.0 is that the internet users have the ability and platforms to give and share quality content.

In my mind, I simply see that it is like opening up a giant forum and chat room full of different topics and discussions.

Because of the linking of different topics and through the giving and sharing of quality content it has become many diverse communities inside one giant community.

What Is Quality Content.?

Anything that would be of interest to a group of people and is useful. It could be a whole range of content, from hobbies, fashion, food & drink, humour, sport, education, news, information, politics, health, business etc.

People love to share and receive content, they love to communicate. It is human nature. Web 2.0 has made it possible for anyone to communicate on the worldwide web with ease. And you don’t need to be an expert, you just need to make sure that what you share is the truth and correct and up to date.

A Bonus

Anyone with access to the internet can use Web 2.0 because it is Free.

Giving and sharing content has many rewards.

Here are just a few to think about, perhaps you can think of more:

The feel good factor,

Helping others

It can build self-esteem,

Create personal friendships

Build business and create good interactive business relationships,

Personal development and growth.

Improve communication skills.<i/>

How do you utilise Web 2.0 and link yourself to other users?

Well, it is quite simple, here are a few examples:

Social Network Sites

There are hundreds of these on the net, the biggest are MySpace and Facebook. There are others like Multiply, Gather, Twitter (more of a notice board site), Digg etc. For business here are the most popular: Bizpreneur, Bizzyblogs, Network2Connect. You also have business directories like Linkedinn.

These are platform communities where you can make a profile page about yourself, invite friends, build a friends list, upload videos and pictures, send messages, write blogs. You can also leave comments on others people’s profiles. But be careful not to spam them.

Forums

These are very popular still and have been used longer than Social Network Sites. There are thousands of forums on the net all covering different topics and discussions. You can either join a stand alone Forum or a forum within the social network sites. Just do a Google or Yahoo search for forums you would like to join.

Bookmark Platforms

These are sites where you can bookmark your favourite websites and either make them private or public. A very popular one is Del.ici.ous. There are others like Webmarks, Pluginn etc.

Blogging

Again there are a countless number of sites for writing and publishing your blogs. These are sites where you put regular updates about a particular topic or subject you are interested. Either for fun or for business reasons. You can put articles (these don’t have to be long, just a paragraph or two), pictures, videos, etc on these sites. People can then subscribe to your blog, and be kept up to date with your content. It is always advisable to keep your blog on the same topic. Again you can use stand alone sites, the most popular being Blogger, Hubpages, and Squidoo or you can write blogs within the social network sites.

Video Blogging

Also known as vlogging. This has become increasingly popular within the last year. People love audio and visual content particularly when it is done in a natural way. Although I am not saying that professional film making isn’t popular or commercials, on the contrary. Digital technology has made it easy for the average person to create their own long or short movies.

Free Movie Editing With Windows XP

Windows movie maker is a great editing programme which comes included with Windows, which is great because it doesn’t cost any extra money. Another great editing program which is not free is Camtasia.

Free Video Hosting Sites

There are hundreds of video hosting sites and most of them are free. The most popular and well known is YouTube. Others are Google Video, Yahoo, Putfile, Metacafe, Sumo.Tv, Sevenload, DailyMotion etc. Again you can upload your videos on whatever topic you like and people can subscribe to your videos, rate them and leave comments and messages. And you can do the same.

These examples mentioned above are the most common and easy methods to use. These will get anyone started and as a person becomes familiar and gets to know their way around other methods will be found. Also bear in mind that the internet is always changing and evolving so it is good to watch closely.

Enjoy Enjoy your Web 2.0 experience. It is a continuous learning curve but also lots of fun. So always remember to keep it fun!

by Andrew and Denise Chambers

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