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How many times have you seen the sales pitch that someone has unlocked the secret to internet success? Probably more than once. Now for a fee, they want to share the secret with you. Why? To get your money, of course and in order to get your money back, you can share the same secret with others. Consider how many people now have that secret and you can begin to wonder how many people are left in the dark.

In reality, there is no secret to achieving internet success. It takes hard work and a complete understanding of how making money on the internet works. It begins by having a product or service that people want or need and ware willing to pay for it and continues with how you get the word out that you have it for sale. Prior to the explosion of internet use, it was called advertising and for all intents and purposes, the same methods used then are used today to make sales.

The internet however has made it possible for people to sell things without actually delivering what you have paid for and too many people fall into the trap. No person of reasonable intelligence will send someone money expecting nothing in return, but there are some folks who will send out money hoping they get something back. When it does not happen, they chalk it up to experience and look for something else. If you are that type of person, there are a lot of people in the world who would be willing to sell you a bridge or two. Don’t worry. You can get your money back be reselling the bridge to someone else.

If that sounds far fetched, consider some of the offers you have received in your in box. You can spend a lot of time reading the email and then click on to their website and read some more, never really knowing exactly what you will receive when you send in your money. After you pay the fee, you may receive an instant download explaining how you too, can convince others to send you money. You then send out the same email selling others the exact same information.

Very similar to sending a self-address stamped envelope and a couple of dollars to learn how to make money stuffing envelopes. You receive instructions on how to place the same advertisement inviting others to send you a couple of buck in a self-addressed stamped envelope so you can send them the same information. And the offers continue to be advertised, but few complain because after all it was only a couple of bucks.

The real secret to making money on the internet is there is no secret. It is done the same way as it has been done for centuries. Delivering on promises of goods or services and treating your customers with the respect they deserve will provide an income whether online or off line. Goods and services sell far better than promises.

by Paul Holt

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When the internet was in its infancy keywords were the number one technique for search engine optimisation. Today! Well everything has changed and it will keep changing. One thing that search engines hate and especially the big players like Google is for website builders to try to ‘override’ the system. Thus, it eventually it became pointless to add keywords in great long lists or as often as was possible. All this succeeded in doing was to give the searching customer poor quality information. Obviously, if the customers are not happy they will ultimately take their business elsewhere. So Google acted as it still does to weed out these unscrupulous individuals.

In later information packs we will discuss other methods of driving traffic but keywords are still important ‘fodder’ for the engines and should not be overlooked.

In my last article we discussed the importance of choosing the correct keyword. Today we will discuss “where to place keywords” for maximum effect.

Once you have found a ‘niche’ market to sell to before you even begin building your web page you need to thoroughly research your keywords. The competition on a generic keyword will be very high e.g. car. Nevertheless, this can still be used but if your site is on the topic of car maintenance. Here are some long tailed keywords that may apply, remember your customers will be specific and so should you be.

Main keyword is “basic car maintenance”,

Car maintenance tips, Car maintenance for beginners, Easy car maintenance, Guide to car maintenance, Car maintenance for women,

Once you have your chosen keywords, break them down into further categories and build a separate page for each. Thus, your website becomes like a tree branching off into different limbs.

In other words you might have the first page with an overview of what your site provides in the way of car maintenance. Use the main keyword in the heading and one to two times in the first paragraph. Use two to three of the other long tailed keywords in the body and finish up with the main keyword near the end. On subsequent pages keeps the theme running throughout but if for example the second page is about maintaining your car in order for it to get through its MOT or road test. Use car maintenance for a road test and further break this down but continue using car maintenance as the main keyword.

As you build the website. Ensure you use the main keyword in the first three to four words of the title. Also use the main keyword in the description. Menus can be right or left but I always use left as spiders will crawl a web page from top left to bottom right , the home page gets priority and also the top third. On your menu use the main keyword throughout but add long tailed variations.

Example

Basic Car Maintenance, Car Maintenance for tyres, Car maintenance for a road test, Easy Car Paintwork maintenance,

And so on.

One last tip. Always remember to allow for different areas, in the United Kingdom the term cars would be the most common but in the USA it would be autos. Also as in ‘freeway’, ‘highway’, ‘motorway’. So be careful with your selection and think about what you as a customer would use to search your chosen niche.

by Sandra Greenall

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