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If you’re like most ezine advertisers you wish to generate FAST Sales by sending your message in front of thousands ezine subscribers.

Some spend hundreds in ezine advertising hoping to generate a BIG profit… ?but it ends up costing them more than they earn.

Yes, ezine advertising works, but if you really want to WIN the ezine advertising GAME you must take in consideration the strategies below:

1. What do you plan to advertise?

e.g. an affiliate product, your own product, a course by e-mail, an ebook, etc.

You must know exactly what you want to promote in other ezines before advertising in them; ask yourself these questions:

Is the product related to your target audience?
Is the product valuable?
Does the seller offer a money-back guarantee?
Does the Web Site make you want to purchase the product yourself?
Does the Web Sales Letter convert into Sales?

2. Who is your target audience?

The product you plan to promote in other ezines must be related to a certain niche (target audience) so don’t make the mistake to think that everyone needs or wants what you promote.

e.g. if your product is related to dog lovers, don’t advertise in ezines related to cat lovers because you won’t make any sales.

3. Where to find the ‘BEST’ ezine to advertise in?

The ‘BEST’ ezine to promote a product in is the one targeted to your audience.

The more specific your target audience and the ezine TOPIC, the more sales you could receive.

Also, the ‘BEST’ ezine to advertise in is the one where the publisher has already built TRUST with his/her subscribers and they purchase regularly from their recommendations.

Ezine Advertising List
http://www.probiztrack.com/go/p.cgi/ezines

4. What’s your BUDGET?

If you only afford $300 to spend on ezine advertising, you don’t want to spend it all on one ezine. Try to invest your money wisely, step-by-step.

Have you seen a publisher claiming their ezine has 90,000+ subscribers and they sell advertising for $25 - $50 or so?

If these offers sound too good to be true, maybe it is!

5. How many subscribers does the ezine have?

Numbers don’t count, the quality of the ezine CONTENT itself is what makes the difference; if a publisher sends too many ads to their subscribers, I suppose you imagine there are not too happy seeing all those ads.

The more CONTENT and less advertising an ezine has, the better RESULTS you could receive from your advertising.

6. Who wrote your Ad Copy?

You know exactly the ‘BEST’ ezine to advertise in, how much you want to spend on advertising, but your ad copy is weak … try to improve it yourself or ask a copywriter to rewrite it.

How to make your Ad Copy bring in GREAT results?

- write an eye-catching headline or no one will read your WHOLE ad copy;

- use powerful / action words in your headline &?ad copy like ‘INSTANT’, ‘FREE’, ‘GET’, ‘CASH’, ‘UNLIMITED’, ‘TURN’, ‘BOOST’, ‘CREATE’, etc.

- write your ad copy to promote a FREE offer like a FREE course by e-mail, a FREE ebook or a FREE sample of a product.

7. Don’t want to track your Ad?

Why not? How will you know that the ezine you advertised in is profitable or not?

Most advertisers don’t track their ads. Just look in other ezines and you’ll see their regular Web Site link, no tracking URL available.

A tracking URL will show you how many clicks your ad receives and how many sales it makes from those clicks.

http://www.probiztrack.com

8. Don’t want to use autoresponders in your Ad Copy?

Autoresponders are one of the SMARTEST internet marketing tools simply because they allow you to follow-up with your leads and send out more promotional offers automatically. You only write your messages once and then put them on the autoresponder sequences to be delivered at pre-determined intervals like 1, 2 or more days. You can even use autoresponders to build your own mailing lists of leads and customers.

Instead of sending prospects to your main Web Site page, direct them to a Web Page where they can GET a FREE course by e-mail. Use this course to educate them and build a relationship with them, gain their trust.

9. Want to play with ‘SPAM’?

Don’t do it if you are SMART. Search on your favorite search engine for “spam laws + email marketing” and you’ll get a picture of what ‘SPAM’ is and how you can protect yourself!

Make sure you read about the CAN-Spam law if you want to know how to legally send commercial emails.

Also, don’t forget about the FTC laws on e-mail marketing!

10. What ads are ‘BEST’?

If you want to sell something directly from your ad, try Solo Mailings (one e-mail sent to all subscribers with no other ads in competition!)

If you want to TEST your ad or want to promote a FREE offer, try Classified, Top Sponsor or Bottom Ads.

They are much cheaper than Solos and could bring ‘POOR’ results.

If you invest in Solo Ads, make sure your ad copy is short and to the point, don’t bore your prospect with long ad copy.

Copyright 2005 Diane Hughes

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane

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You’ve built your PodCast/Blog property (website).

Fantastic!

The next honest question to ask yourself is…

Once you get your audience’s attention, how can you keep them coming back?

Make your PodCast/Blog creative, informative and dynamic!

Articles and other timely and “on-point” content published on your site should be relevant, interesting, and well written, well spoken and easy to understand.

Unique content will also give your site a greater chance of reaching your intended targeted audience through higher search engine placement.

Here are seven ways to keep listeners and readers coming back for more.

1. Run Short-Term Specials

Internet users love bargains and deals, and sales are a sure way to capture their attention time and again. You might enact short sales periods to motivate people to take action?

Giving them six months to make a final decision may just help them avoid making that decision at all.

Let your audience know that the products/services on special are always changing (dynamic) to encourage them to visit your site often. Keep your site “dynamic”! Ever-changing and perpetually evolving.

Try getting creative with your specials. For example, consider giving away a free token product or service rather than bopping them over the head with a direct discount.

2. Piggyback On Topics And Trends

Internet travelers often look online to learn more about interesting topics in the news.

Creating a link between your PodCast/Blog/Business model and a hot new’s story can be a essential way to attract listeners and readers to your Web world.

This is a common tactic used often by public relations firms to obtain media coverage for their clients, and could work equally well for you.

For example, following a significant court ruling, an attorney could write an article or be a guest expert for your PodCast/Blog about the impact the ruling might have on your listeners/readers.

3. Update Information Frequently. Provide Dynamic Content

Why would a Web traveler want to return to a Web site that rarely changes? Keeping your information up-to-date and even up-to-the-minute sends a more defined message to visitors that your PodCast/Blog/Business model is serious about doing business.

4. Conduct Contests & Giveaways

This is a great way to get visitors excited about your Web site and what you do. Consider asking users for (input) feedback, so that your contest can double as a market research tool.

Keep in mind that prizes and awards need not to be extravagant, but should be exude fun and be in direct correlation with your intended target market.

As an added bonus:

You can ask entrants whether or not they would like to be notified of any special news and/or information when they initially enter your contest.

Note: Be sure to protect yourself legally. Please ensure that you are following any and all federal and/or state regulations that may govern this type of special promotion.

Was the contest you ran a total success?

The answer can better help you hone in on your online marketing, podcasting and blogging efforts.

5. Send Out An Email Ezine (Online Newsletter)

This popular promotional tactic is an effective one. Don’t expect to build a list of thousands of subscribers, but focus instead on building a high quality list of targeted readers. When sending an e-mail newsletter, keep it short, informative. Company promotions are expected, but don’t overdo it. The free list management tools and reporting tools at America Web Works can help make your newsletter a success.

6. Seek Out & Join Targeted Email Groups

If you have the time, participating in a targeted email list is a great way to connect with potential listeners and readers. The object is to keep your “brand” at the top of their mind.

An email list is a community of subscribers who are interested in a particular topic, and may exchange between 1 to 100 email letters daily.

Participation in an email group works best when you reach out to a niche’ market. For example, the owner of a computer store might join a mailing list for computer owners. By participating as an expert, the store owner is able to promote his business to a community of prospective clients.

Note: When participating in any email list(s), keep the content of your email non-promotional, while using your special “signature fine” (which should always be placed just below your email “closing” salutation) to provide a brief promotional message.

For example:

For the best computer services in the entire universe… Visit: www.domain.com

7. Get To Know your Audience

An solid understanding of the needs and goals of your audience is the best way to ensure that your marketing efforts are maximized.

Statistics and tracking reports will help you gauge the interests of visitors to your Web site, which is a good reason to utilize a site-traffic analysis tool.

Web site usage statistics will help you understand how people come to your site, and what they do once they have arrived. Are they finding what they want, or do certain pages on your site trigger them to leave?

Happy PodCast Marketing!

About Tony Marino, Ph.D., Marketing

Dr. Tony Marino is not only the CEO of America Web Works (http://www.AmericaWebWorks.com), he is also host of the PodCast Radio Show ( http://radio.weblogs.com/0144135/ ), the Founder of the http://www.AudioVideoStreams.com, the International ePublisher’s Association, Christian Times eBusiness Newsletter and the author of the ePublishing Master’s Course at: http://www.ePublisherUniversity.com Additionally, he holds Email Compliance Officer status for many of today’s leading Network Marketing companies.

He has also worked with the likes of legendary Direct Marketers Ted Nicholas and Gary Halbert. Best-Selling Authors, Harvey McKay, Jack Canfield and Mark Victor Hansen. ABC Television’s, Jimmie Kimmel and NBC’s, Carson Daly. Online Marketers, Dale Calvert and Jay Abraham just to name a few. His offices are location in Portland and Los Angeles and he’d love to hear from you anytime!

http://www.AmericaWebWorks.com - 866-824-9684

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