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Archive for July, 2009

Don’t-Fear-the-Pause

Written by admin on Jul 25th, 2009 | Filed under: online-business

Don’t Fear the Pause

If you listen to experienced speakers, it’s easy to see some real differences in how they step through their presentation than maybe how you go about giving a talk when you are called upon to speak in public. But it is a good exercise to use every opportunity to listen to different public speakers and learn from them. From speakers who are not effective, study why they are and learn how to correct those problems in your presentation. For speakers who are very good, learn what they do that works and copy their methods without shame. It’s all part of learning from each other.

One thing that jumps out when an experienced public speaker is holding an audience in the palm of his hand is that he is totally relaxed up there. That is a calculated relaxation. In fact most of the methods he uses such as his use of hands, the vocal range of his voice, where he looks and how he moves are all carefully planned and part of that presentation and who that speaker is. And all of those things come with time and practice. So if you need a few times in front of a group, or a few dozen times before you can begin to get that relaxed, be generous with yourself and allow that public speaking is the kind of thing that you can read about all day long but you don’t get good at it until you get good at it.

One thing that very often jumps out in a speaker who is at ease with his style is that for most of us the idea of a pause is terrifying. But notice smooth speakers often will pause and allow that moment of quiet in a presentation to just hang there. When that pause happens for that other speaker, you may have felt as terrified as if it was happening to you. But not to worry. As you noticed, that skilled speaker uses pauses to create interest and isn’t afraid to let his presentation stop for a moment either intentionally or to check notes or make some other adjustment.

The pause is actually a very powerful communications tool that if you can master it, you can use it to make points, add drama or just wake up an audience that may have begun to doze off on you. That is because as you speak along, if your presentation is somewhat long, it is easy for people to be lulled into an unintentional trance of sorts. The mind can wander and that is the condition people get into when they doze off as you speak. They track to the continuous sound of your voice and the melodic tempo that you naturally fall into when you speak in public.

When you begin to use pauses and changes to the tempo of your presentation, you break that natural rhythm of your talk. The pause will jar the audience back to you and they will suddenly be attentive with that “what did I miss” look on their faces. That is a real tool to you to help your audience stay focused and to use particularly when you are approaching a point that is an important part of what you have to say.

Most of us when we are just starting out in public speaking fear the pause in our presentation in the worst way. That moment when you are not speaking and that audience is looking at you and nothing is happening can feel like you are falling to your death. But in truth, all you have done is focus the concentration of the group on you and on your talk. So don’t fear the pause. If used with caution and sparingly, it can be a powerful communications tool to help you make your point.

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Using Postcards to Level Up Your Hobby of Making Chocolate

Written by admin on Jul 22nd, 2009 | Filed under: online-business

Using Postcards to Level Up Your Hobby of Making Chocolate

In any business, promotion must be carried off well and good for you to be able to tell people how good your products are. This is also true in making chocolate. If you want to turn this hobby into money making venture, you can use postcards to lure people to come have a bite of your delicious treat.

Why Postcards?

This is affordable. And this can be done with the quality that you are looking for at rates you can definitely give way to. If you are new in the business and you don’t know anything about marketing, postcards will be a safe and also a good way to start.

You can reach your targeted list through this medium. Your chosen printing company can help you with this dilemma as most of them offer a targeted list at affordable prices. Now what you have to remember is to use this tool wisely.

Not because many people have benefited from its effectiveness, you will also gain the same. There are certain elements about postcards that must be taken into deep consideration for you to be able to use them to work towards your advantage.

First, you must know who your target market is. You can base a lot of your next decisions on this one. If you know who will be patronizing your products, you will be able to serve them better. You will know their preferences. For this reason, you will be able to tweak your ads, in this instance the postcards, according to their tastes, what they will like. And you will also be able to avoid what will turn them off.

Your product should be the basic pattern of your design. Depending on the images that you use, you will be able to achieve the perfect one that will appeal to your target market. Chocolates can be very tempting. So use all your photography talent for this reason. You must come up with photos that will justify what you have to offer your target market.

Match the design with a good headline, something that will make your audience hold on to your material. You must remember that you are in constant competition with other chocolate makers. And most of them may have used this tool before. So you must aim for your cards to be noticed and be seen by your target market.

Don’t forget to include your contact details on your cards. You don’t want people to be lured by your promotions only to be left hanging in the end with nowhere to go to ask for directions about you.

There are many tools that you can use to market you products. Many people love chocolates so you will not have a hard time finding a niche who will want to take a bite or more of your money making biz.

What are you waiting for? Start up that biz of making chocolate. If you are really good at it, you might as well share with other people your expertise. You never know what a good fortune is awaiting you for this trick that started out as a hobby. Postcards can be your ally to success. Just remember to follow the rules accordingly.

But you must also learn to bend it at times if you deem that it will work more appropriate for you.