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Archive for November, 2009

What Makes Composting Worthwhile

Written by admin on Nov 4th, 2009 | Filed under: online-business

What Makes Composting Worthwhile?

If you’re into organic gardening you probably know by know about compost and how it works wonders to your garden patch. But for the first timers, creating a compost pile is not really on the top of their to-do-list. The question of is composting worthwhile usually comes up and not knowing enough they usually arrive at the easiest answer and course of action. And that’s a nope, I don’t have time for making my own compost. I will settle with the commercially available organic fertilizers and stuff.

First things first, composting is the process of decomposing organic wastes, which can be household wastes or plant remains or a mixture of both, and making them into a dark, earthy, and loose or crumbly substance. Because compost is rich in minerals which most plants need, compost can be made to replace your garden soil.

Most often, however, gardeners use compost to enrich their garden soil. When compost is added the soil, the overall structure of the soil improved allowing it to hold more water and letting air circulate within the soil.

Contrary to some of your perceptions, compost is quite easy to make and is especially easy to use. There are several methods that could be used when creating compost. The following guide shows how easy it is to create it on your own backyard.

I would suggest making your own compost bin to make everything confined to one place. You will avoid making a mess in your backyard if you do so. Plus, temperature and moisture can also be regulated if you construct a compost bin but allow the organic materials to be composted touch the soil. You need to allow your earthworm buddies and other organic microbes help out in the decomposing process.

Although, almost all organic materials could go into your compost pile, a good combination of “greens” and “browns” would be better. The “greens” refer to nitrogen-rich organic matter like fresh grass, leaves, and your scraps in your kitchen. The “browns”, on the other hand refer to organic matter tat contains a lot of carbon such as those dried leaves on your backyard, straw and, of course, wood chips or shavings.

A good combination of “greens” and “browns” can dictate how fast you will have a finished compost. Admittedly, you will have an edge in this area if you have piled up your experience in compost making. Why? Well, for starters you would probably have timed how fast the final compost is created from the different proportions of “greens” and “browns”.

Some, however, would suggest that the best proportion would be 25 percent of your compost pile is made of “browns” and 1 percent is made of “greens.” Take note that if you have a large part made up of “browns” the compost pile will decompose rather slowly. On the other hand, having too much “greens” on the pile could cause some serious smell.

Other elements that you should always consider when making compost are the air and the amount of water your pile will need. It is best to keep your compost pile damp. This will help in the decomposing process. Air is also needed so make sure your pile is properly aerated. If you do observe that no air is coming in, just turn over your pile. Observe and continuously aerate your pile every until you can already “harvest” the fruits of your labor.

It takes some effort in creating compost, that part I have to agree. But the results of composting are really worthwhile.


Marketing-by-not-Marketing

Written by admin on Nov 1st, 2009 | Filed under: online-business

Marketing by not Marketing

Many times local civic organizations look for experts from various businesses to come and give a presentation about your area of skill. The Elks, Rotary and Kiwanis are just a few who are always on the look for good public speakers to address their groups. So if you get a chance to speak to these groups, its easy to see these as tremendous business opportunities for marketing.

The problem is that these groups restrict you to only address your field of expertise and do not allow marketing of any kind when you come to speak to their membership. This could be a pretty frustrating situation. Many times these men’s groups are fraternities of the most successful business people in your area. And because these groups meet monthly they are always on the look out for good public speakers like you. If you are confident in your public speaking ability, you can easily see yourself getting return invitations to address these groups.

But maybe by looking at these speaking opportunities differently, you can leave that frustration behind and find a way to market to these people by not marketing. You can use the natural functions of the public speaking forum to advertise your business in a way that never has a marketing feel to it at all. And these methods are not forbidden and your sponsors will applaud your presentation as you quietly milk these speaking engagements for all the marketing value you can get.

First of all, you are allowed to introduce yourself and talk about your specialized training and experience. Let’s face it, while that is a section of your presentation to help your audience understand your area of expertise, it is also nothing short of a job interview. By discussing your training and talents in the context of background, you cement in the mind of that audience why you would be a good person to think about when they need your kind of talent as part of what they do.

But the introduction is not the only way you can market by not marketing. By speaking with energy and passion about your work, that excitement sends a message about who you are to those potential customers out there. The one thing a client wants to see is that are always on a quest to increase your knowledge of your field. This is especially true if you are in an industry that goes through a lot of changes every year. Your clients want a partner who can keep up on those changes so they don’t have to. By demonstrating that this is a big part of who you are as a subject matter expert in your area, you will become a very attractive prospect as a business partner for those future.

You will want to make sure your presentation is packed with very useful information to your clients. But don’t tell them so much that they can live without you. A good approach is to discuss the problem area in business that your specialization is very good at addressing. By using your time to detail the problem, you create need in your audience. The solution section of your talk simply describes the perfect solution in enough detail so your future clients know you know what you are doing but not enough so they can take on the problem themselves. Once again, this creates the desire in the members of that fraternal organization to come to you when that very well described need comes up in their businesses.

Be sure to use the time before and after your presentation for networking. You may be invited to join the group for a meal and if you have already had a chance to speak, this is an ideal time to make some personal connections, answer questions about your talk and even make appointments to come and speak to individual business owners about how you can be of help to them. You are usually allowed to have your business card with you and for members of the club to take them after your talk. So if you done a good job of marketing by not marketing, those business cards will fly into the hands of those interested audience members and you will see a nice return on your investment of time just using public speaking to harvest contacts that can turn into more business for you.

PPPPP

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